On Friday, the Chicago Tribune published a story stating a second brewery had just signed a lease at 311 Barrington Ave. Apparently, that did not go over so well with a lot of you who have been following us since our homebrew days because our phones immediately started blowing up. Friends, co-workers, fellow business owners, and even a couple of you who we have yet had the pleasure of meeting, reached out to us to ask us W.T.F.?
Some of our more fervent fans asked about legal options, others wanted to break out tar and feathers, and a few people cut from a certain type of wood, mentioned handling things "Prairie View" style. So, after having some discussions with the developer of 311 Barrington and the Village itself, we wanted to clarify some things and let you know as long as we keep attracting patrons like you guys, we will be just fine!
First, a new restaurant did sign a lease at 311 Barrington Ave. The parent company of this restaurant franchise started out as a microbrewery, which is what we think caused the confusion in the article. This company makes it's own beer, wine, and whiskey (according to the developer of 311 Barrington Ave), but it is all done offsite. The restaurant at 311 Barrington Ave will not be brewing anything in East Dundee. So, really, not the same thing as us at all. We wish them--along with all our other fellow businesses in East Dundee--the best of luck and welcome them to the tribe!
We also talked to the Village of East Dundee and they did confirm that we have the only brewing license in the village and there are no plans on increasing the number beyond one at any point in the near future. We will continue to be East Dundee's only onsite brewery, and the singular taproom where you can drink fresh-ass beer 50 feet from where it was made.
As we have mentioned previously, our over-riding goal for the taproom is to create a community that has that blue-collar, fence-beer drinking ethos; a neighborhood where everyone looks out for one another and is willing to help out at a moments notice. Friday showed us we are well on our way to making that community a reality.
We really appreciate hearing from all of you who reached out to us. For a small "mom and pop" nanobrewery to already have this much support before even pouring our first commercial beer, is really an amazing thing.
And remember: Think local. Drink local.